Purchase of Tata vehicle

Badhai ho Chota hathi Aadhar ka sathi aapke gaon aaya hai

Vehicle

Finally middle level managerial team has also consented for having our own vehicle so that publicity and transfer of goods could be done effectively for different stores.

Future of the companies

"The future lies with those companies who see the poor as their customers" says economist C K Prahalad in his book - Fortune at the bottom of the pyramid

Meeting of staff at field

Shop managers of Mahasamund ,Gariaband distt are energetic and doing good job in field. SM of Tendukona, Pacheda, Kishora, Kaundkera and Korra were given T-shirt of PI industries for best performance.

Organic agriculture

Organic agriculture is a form of agriculture that relies on ecosystem management and attempts to reduce or eliminate external agriculture inputs, especially synthetic ones. Organic farming is not a new concept to India Indian farmers have distinction of using organics in agriculture from time immemorial.

Potentials


1. Potential organic producers
2. Organic by default
3. Research on traditional varieties
4. Links to markets
5. Certified organic agriculture
6. National organic certification
7. Protecting Indian farmers from foreign competition
8. Rising input prices
9. Reducing risk through diversification
10. Traditional foods
11. Rehabilitating watersheds

Constraints


1. Bias towards chemical farming
2. Misappropriation of local varieties
3. Hazardous chemicals
4. Certification of organic farming
5. Bias in incentives
6. Lack of research and extension support
7. Poor marketing
8. Misinformation and market power- Pesticide industries provides  misleading information to farmers.
9. Lack of awareness

Many areas in India are farmed in traditional way, untouched by chemical farming, so are" organic by default". Most of them are subsistence farms in remote and marginal areas.

Soil

"Soil could be said to be the "Soul of infinite life"

Weed management

The definition of weed as given by Weed Science Society of America(WSSA) is

"Any plant that is objectionable or interferes with activities and welfare of man"

Crop losses due to agricultural pests in Indian agricultural scenario

Sno.	Agricultural pests	Losses(%)
1	Weeds	37
2	Insects	29
3	Diseases	22
4	Others	12
	Total	100

Global and Indian pesticide use scenario (% of total)

Sno	Agricultural pesticides	Global	India
1	Insecticide	52	20
2	Herbicide	7	61
3	Fungicide	32	17
4	Others	4	2

Soil solarization

Soil acts as are reservoir of weed seeds and therefore the importance of soil solarization in destroying the seed reserves are increasingly being recognized. By covering of soil with transparent polythene sheets, the temperature is increased to a lethal level for weeds. Soil temperature increases to the tune of 8-12 degree Centigrade by soil solarization over corresponding non mulched soil. The response of soil solarization varies with weed species.

Food vs farmers security

Not food security but farmers security will put every thing else in place

Urban India and Rural Bharat

"There is no doubt that there exist  a great divide between Urban INDIA and Rural BHARAT. However a silent transformation and integration of rural and urban market is underway."

Area division

With assigning less area 7 to Roshan Sahu, Area Mgr, Dhamtari region hope he will be able to concentrate more effectively and will have more time to sit in shop and give live demo of selling technique.

Challenges to rural marketing

1. Availability  of the product
2. Affordability of the product
3. Acceptability of product
4. Awareness of product - Since rural areas have limited access to entertainment , conducting an event  in rural area can bring  good response like road shows, melas, street theater, film shows and so on.

Experience suggests that mere extension of urban marketing strategies in rural India will fail unless they are customized to the needs , ethos of rural India.