Challenges to rural marketing

1. Availability  of the product
2. Affordability of the product
3. Acceptability of product
4. Awareness of product - Since rural areas have limited access to entertainment , conducting an event  in rural area can bring  good response like road shows, melas, street theater, film shows and so on.

Experience suggests that mere extension of urban marketing strategies in rural India will fail unless they are customized to the needs , ethos of rural India.