Purchase of Tata vehicle

Badhai ho Chota hathi Aadhar ka sathi aapke gaon aaya hai

Vehicle

Finally middle level managerial team has also consented for having our own vehicle so that publicity and transfer of goods could be done effectively for different stores.

Urban India and Rural Bharat

"There is no doubt that there exist  a great divide between Urban INDIA and Rural BHARAT. However a silent transformation and integration of rural and urban market is underway."

Challenges to rural marketing

1. Availability  of the product
2. Affordability of the product
3. Acceptability of product
4. Awareness of product - Since rural areas have limited access to entertainment , conducting an event  in rural area can bring  good response like road shows, melas, street theater, film shows and so on.

Experience suggests that mere extension of urban marketing strategies in rural India will fail unless they are customized to the needs , ethos of rural India.